The WIRED World In 2013 is a new annual trend report covering a broad range of topics across eight sections; from science to arts, politics to medicine and culture to the environment. Launch: The WIRED World In 2013Speaking of the launch issue, Rupert Turnbull, Publisher of WIRED said: “We are really pleased with the editorial/advertising mix of the debut issue of The WIRED World In 2013. We envisioned this annual trend report as a heavyweight editorial product packed with forensically-researched, in-depth long form journalism and that is exactly what we have been able to deliver. It was imperative therefore that the advertising reflected that vision in both quality and volume, limiting the advertising to 25% of the book and focusing our efforts on blue chip business and luxury. The result is antithetical to the trend for both bite-sized content and bi-annual advertising brochures. Luxury labels such as Tom Ford, Rolex and OMEGA, and global brands including Shell and Microsoft have great profile alongside the considered, concentrated journalism of The WIRED World In 2013. By limiting the advertising opportunities, those included have far greater impact and authority.

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