Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
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http://www.rarefile.net/ar2djtlmm6t7/Marketing.RealPeople.RealChoices.7thEdition.rar
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