Take your logos from good to great in this in-depth logotype masterclass with award-winning designer and letterer, Jessica Hische! Join Jessica for an inside look at her start-to-finish process for refreshing type-based logos. Whether you’re looking to improve an existing project or starting from scratch, you’ll learn to use Jessica’s methodical approach to improve individual letterforms and overall designs.
Packed with inspiration, resources, and her iconic lettering style, the lessons include:
A checklist for “big picture” design qualities, like hierarchy and scale
How to hone your eye for detail and consistency
Polishing vector logos in Adobe Illustrator
Tips for making the most of freelance & client work
From beginner letterers to seasoned designers, all are invited to learn Jessica’s unique method for making spectacular work. After taking this class, you’ll see logos and lettering through Jessica’s eyes and be able to spot issues and improve your work with the checklist Jessica uses in her own work every day.